Fragrances

Since diving into the oud fragrance industry, even as a consumer, it has been frustrating to see perfumes that highlight OUD in their marketing, yet you can barely smell the oud, if at all.

Reality check.

Oud is not a magical ingredient, where a tiny drop in a bottle of perfume transcends it into another level, no.

But it’s no use stressing over things you can’t control. What to do then?

Hence, we channelled that frustration by producing our own, oud-centric perfume. The way we would enjoy a proper oud perfume.

Inspired by Taha Syed’s words shared years ago, we decided to start 2026 by officially launching our “Flavoured Oud” attars, a term coined by the man himself.

A fragrance composition flavoured by oud? It’s a common concept with oud perfumes.

But Oud being the main character, flavoured by other aromatics?

Not many are willing to do it even if have the capacity to do so, aside from rising artisans as of late (which is a good sign!)

On to the scent profile…

More than 20 natural aromatics make up the “flavouring” component – highlighting wormwood absinthe, and a combination of 2 ouds as the foundation.

Terengganu Malaccensis Oud -fermented, not too much ;) and clean style Thai Crassna Oud.